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Hello, World.

I'm Faqrul Islam Shaon.

Marketing Manager at PRAN-RFL Group

More About Me
About

My Professional Background.

Profile Picture

Results-driven Digital Marketing professional with 8+ years of experience driving growth, performance marketing, and digital media strategy for leading consumer brands.

Currently serving as Marketing Manager at PRAN-RFL Group, leading integrated ATL, BTL, search, social, and performance campaigns while leveraging data, analytics, and customer insights to optimize acquisition, engagement, and conversion.

Previously, at Daraz Bangladesh, I led large-scale marketing campaigns across Commercial, Marketplace, and Partnerships, driving user acquisition, retention, and platform growth.

Profile

Self-motivated person interested in working on development projects which implement and use state of the art technologies for creating innovative products which have an impact on the society.

  • Name: Md. Faqrul Islam Shaon
  • Job: Marketing Manager at PRAN-RFL Group
  • Email: shaonbd.islam@gmail.com

Skills

Core focus on performance marketing, app growth, and funnel optimization, backed by a technical foundation from my Computer Science background. I believe in team work and possess the ability to match deadlines.

  • 95%
    Performance Marketing
  • 90%
    App Growth & ASO
  • 90%
    User Acquisition
  • 90%
    Facebook & Google Ads
  • 85%
    GA4 & Analytics
  • 80%
    SEO Tools
  • 75%
    CRM & Segmentation
  • 70%
    Figma / Trello
  • 80%
    JavaScript / PHP / MySQL
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Resume

More of my credentials.

Work Experience

Marketing Manager

July 2025 – Present

PRAN-RFL Group

  • Directed end-to-end digital media planning and channel mix across platforms, aligning execution with commercial and product objectives to maximize business impact.
  • Planned and optimized B2C performance campaigns across ATL, BTL, search, social, display, and digital channels with full-funnel planning and KPI optimization.
  • Applied advanced analytics frameworks (GA4, Google Play Console, Search Console, SEO tools) to guide acquisition, engagement, and conversion-funnel decisions.
  • Managed monthly media budgets and coordinated with Product, Creative, Media, PR, and Tech teams for seamless, on-time campaign rollout.
  • Partnered with brand teams to design integrated campaigns leveraging consumer insights, real-time performance data, and market trends.
  • Supervised creative and media delivery for brand-safe, high-impact content across digital touchpoints, working closely with legal for approvals.
  • Led offline activations for app user acquisition and growth (Daily Shopping, ICCB, DITF), supporting install and engagement targets.
  • Owned weekly and monthly campaign strategy and stakeholder reporting (PMO), using agile methodology, storytelling, and wireframing (Figma, Trello).
  • Hands-on experience with seller promo tools for Amazon (Saudi Arabia), Shopee and Lazada (Malaysia), and Shopify (India).

    • Key Achievement:
  • Developed order status mapping guide for logistics across D2D, CP & 3PL workflows to improve CS team accuracy.
  • Improved monthly organic traffic from 400K to 1.2M within 2 quarters.

Campaign Manager

June 2017 – June 2025

Daraz Bangladesh LTD

  • Led planning and execution of major ATL/BTL/digital campaigns across Commercial, Marketplace, Partnerships, and DMS, driving user acquisition, activation, and retention at scale.
  • Built individual campaign strategy and mechanics to drive brand awareness, install growth, conversion, and funnel optimization.
  • Maintained an end-to-end campaign tracker spanning CRM, seller mechanics, UGC, and social/performance channels, including Facebook Ads and Google Ads.
  • Monitored daily channel performance, optimized campaign ROI, and aligned teams on escalations and corrective actions in real time.
  • Coordinated creative reviews and stakeholder communication to ensure brand alignment and timely campaign approvals.
  • Oversaw product development and feature improvements impacting app performance and user experience.
  • Partnered with BI to identify bottlenecks and improve backlog efficiency, translating data into optimization actions.
  • Served as single point of contact for all digital channel execution across web and mobile app.
  • Ran structured A/B tests to improve new mechanics, funnel conversion, and address overshooting issues.

    • Key Achievement:
  • Implemented a weekly campaign framework built around a CPI (Campaign Plan Indicator) model.
  • Reinvented the Daraz gaming and loyalty platform for retention, delivering 7K+ daily average order growth and a 2.5x improvement in average app stay time.

Campus Lead
North South University

Sep 2013 - May 2016

Microsoft Student Partner Bangladesh

  • My Job required me to promote Microsoft’s competency in my area of expertise and also maintaining internal and external communication effectively in the entire university with Microsoft. My duties also include monitoring the MSP community, workshop, seminars and contests and so on.

Campus Representative
BCS Youth Alliance

Jun 2015 - Sep 2016

Bangladesh Computer Society

  • My responsibilities include maintain external communication and do voluntary job with BCS in National level events. We organized ICT EXPO 2015 at Bangabandhu Conference Centre in Bangladesh along with BCS during June, 2015.

Media and Publication In-Charge

Apr 2013 - Sep 2015

North South University Computer Club

  • My responsibilities include facilitate external communications effective in social media and maintaining public relations with professional companies and Media agencies.
  • Competency in my area also walks me through materials like designing banners, posters, backdrops and also promoting communications via LinkedIn and press release.
  • Co-ordinated University’s various events such as Admission Test, Orientation Program, Convocation Program etc

Education

Executive MBA, Finance

May 2019 - July 2021

Independent University

  • Some of the courses I studied include Business Economics, Foundations of Management Accounting, International Business, Human Resource Management, Financial Accounting & Business Research.

Bachelor Degree in Computer Science and Engineering

Aug 2013 - Sep 2017

North South University

  • Facilitated by Director for ACM national level coding competition.
  • Implemented library management system using C, Tic Tac Toe using Java, Balloon Shooter games using C++ on 1st year project.
  • Implemented line following robot using PIC microcontroller and pulse monitor android based application on 2nd year project.
  • Implemented web application based doctor-patient appointment portal and sale management software application on 3rd year project.
  • Implemented NSU online classroom website on 4th year project.

Projects

What Can I Do For You?

Passionate about developing new products which make the world a better place. I constantly participate in national Hackathons and develop ideas into working prototypes. Strongly support the idea of open source software and all my projects are open source and can be found on my GitHub.

271

Git Contributions

321

Programming Solved

1700

Coffee Cups
Contact

I'd Love To Hear From You.

Please feel free to reach out to me via email or call

Where to find me

Dhaka, Bangladesh

Email Me At

shaonbd.islam@gmail.com

Call Me At

Mobile: (+880) 1677-621831